• The way we work with our partners is by first conducting an induction meeting so that we get to know our clients in person and also to develop a deep relationship meanwhile getting to know their needs to be able to tailor our services. 

  • This induction meeting aims to develop a scope of work in which we research about and then demonstrate to our clients our findings & analysis during the second meeting, which happens to be our communications proposal pitch.

  • Our preliminary research analysis focuses mainly on content, social presence, and communications. In addition to our analysis, we tend to add to our proposals sample content ideation to show how we can improve the brand’s overall condition. 

  • During this presentation, our client is also provided with all project specifications, project duration, a proposed media mix breakdown, budgets and costs for media buying, and our agency’s creative and management service costs.



  • What is your business about?

  • What problem do you solve for your customers?

  • Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their visual identity?

  • What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?

  • Is there a unique story behind your business or business name or logo?

  • Share 5 adjectives or words that best describe your company


  • Describe your ideal customer

  • What is the primary message do you want to convey to your customers?

  • Share 5 adjectives or words that best describe your ideal customer

  • Do you have any market research about your ideal client or your product/business that you can share with us?


  • What is the purpose behind this campaign? Why now?

  • If you have an existing brand/identity, why isn’t it working for you?

  • Do you have specific guidelines do’s and/or don’ts about the colors and other elements of the visual identity?

  • Please share 3 links of brands whose visual identity inspires you. What do you like best about them?

  • Please share 3 brands/logos that you thought were weak, and what made you feel that way

  • Using 5 adjectives or short phrases, describe your brand’s desired look and feel

Copyrights to AMJ Advertising, 2019.